Personal Branding: Your Road Map To Successful Leadership
Everyone has a personal brand. When you Google yourself, what pops up? Is it a good one? Or is it something that makes you cringe?
Jeff Bezos, the founder of Amazon, is famously quoted, “Your brand is what people say about you when you’re not in the room.”
The term “branding” usually pertains to businesses but with personal brand, it is the unique combination of skills and experiences that make you who you are. It’s how you present yourself to the world.
Read on for the benefits of having a clear, strong and consistent personal brand:
1. It differentiates you from the competition and allows you to build trust with prospective clients and other business leaders.
However you present yourself whether in a literal or figurative aspect will always be inculcated in the minds of people you meet and the goal is to make it a positive one especially when you are meeting for the first time. As the famous aphorism goes, “First impressions last.”
2. It is more popular for companies to use social media during the hiring process.
According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates, even those for leadership roles, during the hiring process, and 43% of which further screen during on-boarding process.
3. It is beneficial from the employer’s perspective.
Companies should encourage their leaders to build strong personal brands because it’s good business. When leaders are allowed to represent their company at conferences or events, they are not only developing themselves but also providing the organization more exposure as their unspoken brand ambassadors. Leaders are in the forefront in acquiring new customers and retaining existing ones when they are viewed as trustworthy thought leaders.
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