We are Brand'eM (pronounced as bran-dem) - a brand storytelling and consultancy firm that specializes in External and Internal Branding.
We help SMEs strengthen and live out their Brand Stories because strong ones attract more customers and generate leads.
Brand Storytelling and Consultancy services offered for Brand Identity & Culture
Step 1: Brand Check ✓
Reviewing and auditing your External and Internal Branding vs. business goals.
This stage is critical in establishing the roadmap of the entire engagement. An official Brand Audit and Review will be conducted via in-depth research and 2 half-day Brand Workshops.
Workshop participants would ideally be members of the Leadership Team, Task Force of the branding initiative, Marketing and/or Sales team. Interviews will be conducted to dig deeper and validate findings. A Brand Check report will be submitted and presented identifying Brand-related issues with their corresponding recommendations, next steps and strategies.
Step 2A: Brand Learn💡
Aligning your team's branding and your brand story with learning opportunities. May be accompanied with Gallup-certified Strengths coaching.
Focusing only on the External Branding will make one's branding cosmetic. It is our goal to write a holistic Brand Story involving your team members. Recommendations shall come from the Brand Check report.
This stage will have learning and skills enhancement opportunities to alter culture, set norms and further improve business and soft skills of your teams.
Step 2B: Brand Build❗️
Implementation of recommendations.
Allow us to make the magic happen.
The steps involved will also come from the Brand Check Report. These will highly depend on our established timeline, approved recommended services and budget. A monthly tracking and progress report (with adjustments if needed) shall be submitted. Our most common services would be brand collaterals design, their production (outsourced), and company culture interventions.