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Frequently Asked Questions

01/

What is Leadership?

Leadership is the state at which an individual can influence and bring others towards a shared goal. Effective Leadership is done by using one's Personal Brand in impacting others' lives for the better.

03/

Who are Leaders In Transition?

Leaders in Transition are people who are evolving from being an individual contributor to a Team Leader or Manager. They go through moments that require changes in different aspects of their professional lives. In this transition phase, people have to decide what to leave behind and what to bring forward. The challenge is to reconcile the Leader one wants to be and the Leader the team needs him or her to be.

05/

What services do you offer?

We offer the following programs.
 

C-CAD Elite

  • Career clarity and direction. How your career fits into your Personal Brand Story.

  • Embracing change and working smart about it

  • Owning your Personal Brand as you transition in your career

CAD Teams

  • Grooming the next generation leaders of the company

  • Team dynamics and productivity enhancement

  • Team strengths exploration and relationship establishment

C-CAD Prime

  • Subscription

 

Both programs are powered by Gallup-certified Strengths and Kellogg-certified Business Marketing Strategies contextualized in the Philippine setting. Inclusive of professional and personal assessments for purposeful and impactful leadership.

07/

Who are your services for?

C-CAD Elite

Individuals who do not want to sleepwalk through their career

  • Individuals who are transitioning from the Corporate World to joining the family business (or running your own business)

    • "Will what I do make sense to me?"

    • "Is this just a quarter or mid-life crisis thing?"

    • "What do I offer in the family business? I'm just related to the owners."

  • Individuals who are transitioning from being an Individual Contributor to becoming Team Leaders or Managers.

    • "It's so much easier to brand a product than to brand a person. What's my brand?"

    • "Fulfilling my own tasks is hard enough. How do I manage others?"

    • "Is there a blueprint to become an ideal Manager but still include my own flavor to it?"

C-CAD Teams

Grooming the next generation leaders

  • Managers who want to develop the Next Generation Leaders

    • "Is there a more objective and scientific way of identifying our future potential leaders?"

    • "We already invest in our people's training and development. Am I investing in the right ones?"

    • "Can you help me objectively identify our star players?"

  • Teams with talented and skilled members, but face challenges when working as a team

    • "We hire great (and premium) talent. How can we have everyone work together?"

    • "If you want to go fast, go alone. If we want to go far, go together."

    • "I believe my team is good. How can we tap into our strengths to be better?"

  • New Managers who wish to get a jumpstart in bringing the team together

    • ​"We're a relatively new team. I need help in getting everyone on the same page."

    • "We may belong to a team, but it feels like we work in silos o kanya-kanya."

    • "My team's success is my success. How can we win together?"

09/

Can your programs be applied to the Philippine setting?

Syempre naman. Our frameworks are based on certified global best practices which we contextualize to the Philippine setting; to your brand and company.

 

While our programs are in English, our delivery can be in Filipino, too. Our experience since has taught us to be well-versed in the family-owned business and SME (Small and Medium-sized Enterprises) setting.

11/

How does a Brand come alive?

We believe the most effective and sustainable way for your Brand to come alive is through your People. They are in the best position to share, and exhibit your Brand Story.

02/

What is Leadership Wastage?

Leadership Wastage is the hidden yet impactful expense that piles up which causes more harm to the business' bottom-line when ignored.

 

Most common examples are:

  • High attrition rate / resignation among team thus having the constant need to recruit and onboard

  • Demotivated team or low team morale

  • Promoting individuals who aren't ready yet

  • Regular miscommunication

  • Missed sales opportunities and inability to sell your brand

  • Disorganized project management

  • Teams working in silos or kanya-kanya

04/

Who is your ideal enrollee or client?

We get energized working with people with the mindset of somebody in their mid-20s to early 30s. As they approach inevitable changes in their career, they are concerned about what they can bring to the table that's theirs - their personal brand and productive strengths. They don't usually have the time or resources to take a Masters or MBA, but are students for life in their desire for constant development to add value to the people they serve and work with.

06/

What is C-CAD?

C-CAD (pronounced as sē-cad) stands for Career Clarity and Direction. It is also a play-on-word for the Filipino word "sikad" which means backward kick and bounce back; a force you exert that pushes you to a trajectory towards your destination especially when you're backed up against a wall. Our programs help Leaders in Transition establish and activate their Personal Brand forward through this interesting and challenging phase in their career.

08/

Who is your ideal enrollee or client?

We get energized working with people with the mindset of somebody in their mid-20s to early 30s. As they approach inevitable changes in their career, they are concerned about what they can bring to the table that's theirs - their personal brand and productive strengths. They don't usually have the time or resources to take a Masters or MBA, but are students for life in their desire for constant development to add value to the people they serve and work with.

10/

How much is the investment of your programs? How can I reach you and enroll?

Great question!

 

Receive a more accurate quotation after you answer our intake form here:

 

https://tinyurl.com/BrandeMCCADQuestionnaire 

 

For more questions, you may email us at MyStory@Brandem.ph.

12/

Do you do Marketing, Design, and Advertising services?

We do not offer Marketing, Design and Advertising services. We can connect you with our Design and Digital partners whom we have worked with through the years on an advisory capacity.